Typography is the visual component of the written word. It is important because it involves having the right font, color, size, and location to make sure the reader understands the author's message as clearly as possible. The quote "Each font has a personality and purpose" means that every single font is unique and has its own use for delivering different types of feelings. The five different types of fonts are Serif, Sans-Serif, Monospace, Script/Handwritten, and Display. Serif fonts have "feet", are using in large blocks of text, and used in print. Sans Serif Fonts do not have "feet". They are great for headlines, titles, and smaller chunks of text and used on the web. In monospaced fonts, each letter takes up the same amount of space. They do not work well for large blocks of text, but are most often used in coding. Script/Handwritten fonts are cursive, calligraphic, or handwritten. They are sometimes difficult to read, but are good for logos, large headlines, and details. Display. fonts are good attention getters. They are used sparingly, and their popularity comes and. goes. Typeface Comparison In the typeface comparison assignment, I aligned an example of each one of the five different fonts. Word Portraits
In the typeface comparison assignment, I made an example of a bad way to use a certain font and a good way. I did this for 10 different fonts in three different columns.
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